Chicago, Illinois. January 16th, 2008 – One2Won and Act+, serving financial institutions and agencies in the Chicago area, reports an extraordinary success story when using L2’s Fuse platform for their customer C.F Swingtown

An One2Won customer campaign:

In October, 2007, One2Won designed and produced an email and print project for C.F Swingtown, a premier baseball talent assessment camp. Recruits were primarily from the Midwest and Southern states. The first phase of the campaign consisted of an email blast tailored to each individual in a list of 4,202 candidates, and seamlessly took respondents to a personalized URL which included a short 5 question sheet, an automated thank you message and a follow up email.  At all times the recipient could link to their web site or call the phone number listed. Previously, the camp had sent out a 30,000 piece direct mail piece.

Within 24 hours of the initial campaign launch to 2500 candidates, 156 candidates (6.25% response) had responded and asked to be contacted.
This allowed almost immediate follow up and tailored printed and digital material.

Phenomenal Results:
By the end of November, the campaign garnered a tremendous response of about a 22.6% click-through rate where 950 candidates visited their personal URL and 362 candidates (8.6% response) asked to be contacted.
“We’re really happy with the result of the One2Won marketing campaign. It has turned a simple email and direct mail piece into conversations and immediate follow up with Prospects.” Said P. Edmond Ostrey VP Sales.  

Technology

L2 Fuse is a web-based software as a service platform that helps clients create personalized direct mail, email and personal URLs. The entire L2 package includes hosting and implementation of the technology behind the personalization along with customer support and training. 

“Personal URLs are webpages tied to a unique identifier (First.name Last.name) that can be customized with variable imagery, messaging and content to each individual in a data list” said Wrich Printz, president and CEO of L2. “Each personal URL includes elements that can track and record responses, real-time email notification to a sales rep when someone visits and individual reporting that lets marketers effectively plan follow-up campaigns.”

“Using L2’s Fuse has allowed us to provide and add to our fully integrated solutions that meet our client’s range of business communication requirements, Print, Digital, Variable and Email and Personalized urls. The increase in responses from these personalized 1:1 campaigns has also helped us build quality client relationships, which is a prime goal of One2Won Marketing Solutions and The Palmer Network” said Tom McInerney, Vice President of digital systems, and Executive Director of the One2Won division.

About The Palmer Network

Founded in 1937, Palmer Printing is a Full-Service Printing and Digital Imaging company located in Chicago. For seventy years, Palmer Printing has been dedicated to high-quality printing and first-class service.
 
Act + Digital presses, both color and black and white, variable, completing every digital task complemented by a full service bindery, complete finishing and delivery.

One2Won offers universal marketing and document solution platforms, programs and solutions. From asset libraries and independent user friendly sites, Personalized Direct mail campaigns, mining your CRM and integrated Marketing in multiple channels.

The Palmer Network is a single source solution to your document/Communication needs; from mailings to merchandising, business cards to billboards, and Digital Variable documents to tailored direct mail, email and Personalized url campaigns.

About L2 Inc.

L2 is the provider of Fuse, an on-demand web-based platform designed to create customized marketing campaigns through direct mail, email and the web. Founded in May of 2001, L2 has teams that support both customer and channel engagements which range from quick campaign deployment, to building multi-touch campaigns that nurture leads throughout the sales cycle.

Fuse customers include Sybase, Acxiom, Optos, Intel, Delta Dental, Kaiser Permanente, Mergent, HP, Virgin Mobile and The United States Postal Service. Find out more at www.L2soft.com

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