Press Contacts

Jon Oakes
L2, Inc.
Email:Joakes@L2soft.com

Atomic media works uses personalized marketing by L2 to motivate immediate response to Metro Nissan of Redlands campaign

Atomic Media Works is a group of advertising and marketing professionals with experience in the automotive, real estate, mortgage lending and
advertising industries.

Redlands, California. March 25th, 2008 - Atomic media works, uses fuse by L2, to generate an astounding 2400% return on investment ($106,000 in gross profit from a $4250 investment) over an 8 week period for a Metro Nissan of Redlands campaign.

An Atomic Media Works customer campaign:

In January 2008, Atomic Media Works designed and produced a personalized direct mail linked to a Personal URL for Metro Nissan of Redlands, a local Nissan dealership for the Redlands area. This allowed the dealership to generate an astounding 2400% ROI over a short 8 week period.

How it was done:

The personalized flyer was sent to 4,850 previous customers who had not visited the dealership within the last 6 months to 2 years, with the primary goal of getting service appointments with these customers.

Using customer information that included the customer’s vehicle type and model, last service date and last recorded mileage, the Metro Nissan dealership was able to create customized offers that included service specials and coupon prices for car accessories - dash covers, portable DVD players, floor mats and performance accessories. At the same time, both the direct mail and Personal URLs featured the new Nissan car models that customers could test-drive at the dealership.

Each personalized flyer included a link to a Personal URL with the format www.myservicespecials.com/firstname.lastname, where firstname and lastname are replaced by the customers’ first and last name in each printed piece. Using this URL, each customer was able to access their own personalized landing page, where they could schedule service appointments, print other service coupons or get directions to the dealership by using a form that was pre-populated with their customer information. Further, Atomic Media Works was able to design a format that made it easy for customers to make an appointment and update the dealership of any changes to contact information.

Campaign Results:

By the end of the initial campaign period on February 20th, 2008, 171 of past customers visited their webpage and 34.7% of them scheduled an appointment with the dealership. Tony Wilcox, President of Atomic Media Works, reports a customer ROI of 655% for customers that had not been into the dealership in 9 months and 467% for customers that had not been into the dealership in the past 12 months or more. The campaign is still generating results, long after the initial period, exceeding expectations of the customer and Atomic Media.

The full campaign results are provided at http://www.l2soft.com/atomic_media_results

Fuse Technology:

With L2’s Fuse technology, Atomic Media Works is an agency able to use one platform to create Print Ready, Mail ready files and have hosted Personal URLs, giving them the power of a much larger agency without the cost and infrastructure.

Fuse helped Atomic Media Works report results back to their client and use real time email notifications to update staff at Metro Nissan of Redlands when someone scheduled an appointment. Fuse made it easier and cheaper for Atomic Media Works to create customized multi-channel campaigns for their clients and improve ROI for Atomic Media as well as the end customer. Further, these astounding campaign results, have allowed Atomic Media to initiate discussions with other Metro Nissan dealers.

About Atomic Media Works

Atomic Media Works is a highly specialized advertising and marketing firm that focuses on unique and creative marketing solutions for clients in the automotive industry and other retail business categories. They are one of only a few Southern California agencies with the capability to effectively create and produce multi-channel campaigns utilizing heavy variable data, variable images and Personalized URLs with outstanding results. They create, produce and print direct mail, banners, posters, brochures, flyers and other media elements in their facility located in Redlands, CA.

Atomic Media Works’ clients include Toyota Motor Sales, Nissan, ABS Auto Auctions, a host of franchise New Car Dealerships across the U.S. and many retail businesses in Southern California.

About L2 Inc.

L2 is the provider of Fuse, an on-demand web-based platform designed to create customized marketing campaigns through direct mail, email and the web. Founded in May of 2001, L2 has teams that support both customer and channel engagements which range from quick campaign deployment, to building multi-touch campaigns that nurture leads throughout the sales cycle.

Fuse customers include Sybase, Acxiom, Optos, Intel, Delta Dental, Kaiser Permanente, Mergent, HP, Virgin Mobile and The United States Postal Service. Find out more at www.L2soft.com