Leading SaaS Solution for Multi-Channel Marketing Integrates InDesign and Social Media for Easy Creation, Reproduction and Delivery of Multimedia Campaigns

San Jose, CA – May 17, 2010–L2, the Campaign Technology People, today announced the latest release of Fuse, its software-as-a-service (SaaS) platform for multi-channel marketing. The new release has an enhanced graphical interface and full integration with InDesign, which runs natively within the product to easily add interactivity and animation. Fuse also features Social Media and quick response (QR) coding, as well as techniques to for cross-media delivery, including mobile device short message services (SMS), personal URLs (PURLs), email and direct mail with automated USPS coding. With new cross-media capability, Fuse provides a low-cost, high-value service addition for printers and creative agencies needing to grow business.

“Fuse now supports multimedia designs for a wide range of projects, including those targeted to online and mobile devices,” said Wrich Printz, CEO of L2. “These features are natural additions to our product and meet the enterprise demand for cross-media marketing. But we also see this release of Fuse as a way for printers and creative agencies to become multi-service providers. The rise of cross-media marketing and digital media in an economic downturn created a perfect storm that hit these two groups hard. We believe Fuse can help them weather the storm.”

Gartner’s research report Cool Vendors in Imaging and Print Services, 2010 emphasizes the need for multimedia services. “Successful communications leverage all media, engaging the customer or prospect in the media that the person prefers at that moment. Our ‘print’ Cool Vendors facilitate multimedia communications.”

L2 has led the technology development of software for customized marketing, and is a recognized leader in the print and creative services industries. CEO, Wrich Printz, has over 20 years of management experience in the print industry, working with companies that led the development of technology for direct mail and Internet marketing. A frequent speaker at industry conferences, he is currently the key presenter in Printing Industries of America (PIA) three-part webinar series on multi-channel marketing. Printz will be a presenter at the PIA Offset & Beyond conference in Baltimore on May 19. [Editor Note: see PRWeb media alert for details.] Printz will present the keynote address to the Teacher’s Conference at GraphExpo on October 3rd, in Chicago.

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