Press Contact:
William Vuong
L2, Inc.
Phone: 408.457.9300
Email: Wvuong@L2soft.com
L2 Launches New Cross Media Demo Application
L2's newest cross media demo application, My BluePie wins Printing Industries of America's 'Exceptional Website' award.
San Jose, CA - November 20, 2009 - L2 today formally launched a new cross media demo application for the retail space. The demo application, My BluePie, is designed to help print service providers and marketing agencies sell complex marketing campaigns using L2's Fuse platform. My BluePie was also a recent winner of Printing Industries of America's 'Exceptional Website' award.
My BluePie was designed to demonstrate the key components of effective cross media applications and how to include viral and social elements in marketing campaigns. In the application, users get to personalize their own pie, get directions to the nearest store, invite their friends for a pie-run or find out which pies best suit their taste or an occasion.
"By integrating variable print or direct mail campaigns with interactive applications like My BluePie, commercial printers can effectively transform their business and earn even when they're not printing" says Wrich Printz, President and CEO.
My BluePie was evaluated along with other applications submitted to Printing Industries of America and was judged independently on criteria including design, structure and navigation, technology and innovation. The My BluePie application was awarded an overall score that was 20% above the industry average.
To view the My BluePie demo application, visit: http://www.MyBluePie.com.
About L2 Inc.
Founded in 2001 and based in San Jose, California, L2 is the provider of Fuse, the on-demand, web-based platform designed to create customized, multi-channel, cross media marketing campaigns through direct mail, email and the web. L2 has teams to support both customer and channel engagements, in projects ranging from quick campaign deployment, to building multi-touch campaigns that nurture leads throughout the sales cycle.
Fuse customers include Sybase, Acxiom, Optos, Intel, Delta Dental, Kaiser Permanente/Communications, First Name Basis, The Mahoney Company, Rainmaker Media, Palmer Printing.
For more information call (408) 457-9300, email us at info@L2soft.com, visit our Web site at www.L2soft.com, or read our blog at www.BetterResponseBlog.com.