If you are responsible for a channel marketing program, AMP is perfect for your needs. AMP can be configured to produce co-branded print and electronic collateral, allowing for co-marketing dollars to be used in lead generation campaigns and nurturing programs. AMP will log and deliver automated lead notifications in real time to your channel, according to your lead generation rules, and provide reports on overall participation and effectiveness of the channel’s marketing efforts.

You will know where your marketing efforts offer the best return and where your channel needs more help. Your channel will feel empowered and comfortable with the campaigns they would not be able to launch themselves, yet still be able to put their mark on what goes out to their customers.

My BluePie Application (Savour the taste of Cross Media campaigns) To see an example of AMP in action, see L2's My BluePie application created to demonstrate the best practices for interactive cross media campaigns through Fuse. View now

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