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Personalized URL marketing with Fuse
Vpress lights cross media Fuse

Customers can Access the Entire Suite of Vpress and L2 Marketing Tools from One Platform

The functionality of Vpress's Coreprint software has become considerably more comprehensive, following the company's partnership with California-based L2, Inc., which gives Vpress customers access to L2's Fuse suite of social media, direct mail, web, mobile, customized URLs, and email marketing campaign tools. It will enable users to manage every facet of their personalised marketing efforts from a single system using a single database.

Tim Cox
Tim Cox, managing director of Vpress

'Successful marketing campaigns require the ability to completely customise a message to make it relevant wherever your target audience may be,' said Tim Cox, managing director of Vpress. 'Our partnership with L2 is the latest expansion to the Vpress platform and allows customers to expand their offering way beyond template based print; offering a greater degree of personalisation across whatever kinds of media you're using for your campaign.

'Cross media is an emerging buzzword and indeed research shows that campaigns that combine physical, electronic, and social elements can deliver 50% higher response rates over traditional campaigns. Coreprint and Fuse will allow anyone to launch a campaign using these elements from a single dashboard, using their own or sourced data-as well as data generated during a campaign.'

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In addition to fully personalised campaigns, Fuse allows marketers to adjust for success based on performance. Response rates and data are evaluated, and if results are poor, Fuse's analytics can help uncover the ways audiences want to be reached. The wide variety of media allows marketers to reach customers when, where, and how they want to be reached, and it does so on the audience's terms.

'Responsive marketing isn't just about putting someone's name on a piece of direct mail,' said Wrich Printz, president and chief executive officer of L2. 'Customer data allows you to customise a message to be relevant to their needs and interests-even their location and preferences. This creates a relationship between the brand and the customer, and it's an ongoing one because we allow marketers to respond to customer reactions to campaigns.

'Cutting through the noise and understanding what customers want makes for more effective campaigns, and ultimately it doesn't waste the customer's time when you provide that person something relevant.'

Increasing numbers of printing companies are finding that customers value their ability to handle integrated multi-channel campaigns, and Vpress' Coreprint can now help printers generate real business from the cross media buzzword.


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L2 Contact Info: Vpress UK Contact Info:
Wrich Printz | CEO Emma Mortiboy | Marketing Manager
E: wprintz@L2soft.com
T: +44 (0) 1242 246 970
E: emma.mortiboy@vpress.co.uk
Tim Cox - Managing Director
T:+44 (0) 1242 246 970
M: +44 (0) 7712 089 767
E: tim.cox@vpress.co.uk

Clarendon House, 42 Clarence Street, Cheltenham.
Gloucestershire GL50 3PL. United Kingdom.
Company Registration No. 4340187.
Registered in England & Wales

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