Do more than just adding First & Last Names, make personalized URLs work powerfully for you!

• Automatically generate personalized URLs from a data collection landing page (a URL you can provide in radio, television, print, pay-per-click ads)
• Speak to each individual with variable content, imagery, message, campaign offer (Really... it is anything you can think of!)
• Change content on your site on-the-fly based on A/B tests, recipient response and customer segment
• Follow up automatically with an email or direct mail piece based on how each prospect responded:
  (Send out a follow-up email with more information about a particular product the individual clicked on)

#1 Fuse helps you easily include customer variables, switch images, add variable content, customize your offer and track how well your campaign does in real-time (not after the dust has settled).

#2 L2 hosts your personalized URLs for you, so you can create and send out personalized campaigns without additional support from your IT department.

#3 Notify your sales staff immediately when someone fills up a form, schedules an appointment or show interest in your campaign.