Executive Summary:

The essence of one to one marketing campaigns is relationship marketing. One to one marketing campaigns are a potent tool to enhance lead generation, increase product usage and promote brand awareness. The only significant obstacle for most marketing professionals is the time and expense needed to implement the campaigns and manage the upswing in responses.

This white paper will address these issues through L2’s execution of a personalized 1:1 marketing campaign and the lessons learned from that process.

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Executive Summary:

Direct marketing campaigns allow marketing professionals to track and improve their campaign response rates. They allow marketers to leverage the customer information they have, personalize messages, content and offers to each recipient and create different follow-up campaigns depending on how each prospect responds. While the potential benefits are tremendous, the initial direct marketing campaign can be difficult and sometimes even the most seasoned marketers or bosses need convincing.

This whitepaper outlines 8 tips that will help the innovative marketing professional convince their bosses, marketing colleagues or potential clients about the effectiveness of direct marketing campaigns.

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Executive Summary:

One decision that must be made on every mailing job is which fields from your address data records to select for printing on the mailpiece. Here are some quick guidelines that are intended to ease your decision making process. Courtesy of The Bennett Group.

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