For a DMA event in October, we decided it would be appropriate to create a horror poster. The poster made each pre-attendee the star while also marketing our presence at the event.

With many of these posters, we had customers tell us it was one of the most creative things they had received.

To contrast our horror poster, we created the Some Like Hot... campaign, which was a play on another popular movie. To add to the effectiveness of the direct mail campaign, each prospect was also linked to a Personalized URL.

Fuse then captured respondent data which enabled us to determine which messaging worked best for each segment.

Next: See some the results of this campaign