Direct Marketing Customer case study

Atomic Media Works Client Campaign
Personalized Direct Mail Linked to a Personal URL.

Atomic Media Works targeted customers from Metro Nissan of Redlands database that had NOT visited the store from October of 2007 to June of 2006 (3 months to 1 ½ years). Customers received a HIGHLY PERSONALIZED direct mail piece using large amounts of variable data and variable images.

The unprecedented results of this campaign are as follows:

Number of Customers: 4,850
Number of respondents: 243 (5.0%)
Number of appointments from the Personal URL:
64 (34.7% of web responders)
Number of appointments from (866) number:
179 (3.6% of campaign)

Additional Campaign Demographics Tracked:

Promotional offer (Free oil change): 41 (0.84%)
Average $$ per repair order: $210.95
Total parts and labor sales (Last visit > 9 months): $27,878 (655% ROI)
Total parts and labor sales (Last visit > 12 months): $19,882 (467% ROI)

Campaign Investment vs Sales

View a presentation of the case study

View the full campaign results

Contacts:

Jon Oakes
L2, Inc.
Phone: 408.457.9300
Email:Joakes@L2soft.com

Tony Wilcox
Atomic Media Works
Phone: 909.435.0924
Email:Twilcox@atomicmediaworks.com