Atomic Media Works

Personalized Direct Mail Linked to a Personal URL.
Atomic Media Works designed and produced a personalized direct mail linked to a Personal URL for Metro Nissan of Redlands, a local Nissan dealership for the Redlands area. Tony Wilcox, President of Atomic Media Works, reports a customer ROI of 655% for customers that had not been into the dealership in 9 months and 467% for customers that had not been into the dealership in the past 12 months or more.

Atomic Media Works is a highly specialized advertising and marketing firm that focuses on unique and creative marketing solutions for clients in the automotive industry and other retail business categories.

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An L2 marketing campaign: Mad Mad Marketing

Personalized Email Linked to a Personal URL
L2 designed its mad marketing campaign to demonstrate to prospects L2’s capabilities with personal URLs.While the application was designed primarily for distribution via email, it also allowed for lead generation from static channels;
visits from its corporate website, Google searches and media sources through a static URL.

Through the campaign, L2 was able to test how prospects responded to various elements in the campaign, quickly make changes to the campaign and increase overall response rates.

Campaign URL: http://madmarketing.l2soft.com

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Whitepaper: Increasing response with 1:1 campaigns

Commercial Site for Small Office/Home Office Users
L2 develops and supports the software that drives the USPS NetPost Mailing Online system. Mailing Online offers businesses, approved non-profit organizations and consumers the ability to upload images, content and lists to produce and mail personalized postcards and letters. A variety of discounted postage rates - including nonprofit bulk rates for approved organizations — are offered to the customer base in conjunction with the ability to securely pay online via credit card or stored credit.

This user-friendly service has expanded both the breadth and depth of services that The United States Postal Service can offer. Over 250,000 users have used Mailing Online with 3 million pieces per month currently being printed and delivered by a nationwide network of printers.

Autodesk
Autodesk is one of the world's leading digital design and content companies. They serve customers in industries where design is critical to success: building, manufacturing, infrastructure, digital media, and location services. L2's software was able to help Autodesk deliver a customized post-vertical tradeshow follow-up campaign to their prospects while the lead was hot. L2 also gave Autodesk the ability to customize six different versions of their campaign seamlessly.

Sales leads generated from this campaign were six times higher in the first week alone than the sum total of the leads generated over a two month period by previous campaigns run without Fuse™.

Reed Exhibitions
Secondary Customer Outreach (Marketing, Sales support for VAR’s)
Reed Exhibitions is the world's leading organizer of trade and consumer exhibitions with a portfolio of over 430 events in 32 countries. In North America, Reed uses the Collateral Builder site for Magjak Printing - an L2 Digital Print Partner in Port Chester, New York.

Reed can now offer their customers the ability to quickly order and customize postcards for events such as the PGA Golf Shows and JCK Diamonds Expo. Customers can also purchase lists offered by Reed online and integrate them into their mailings.