Fuse lets you create data collection sites for static marketing channels and add new leads to your marketing process

• Automatically add new prospects to your campaigns from radio, television, print, pay-per-click, your business card, even social media!
• Build simple applications that allow you to collect more information from new leads with subsequent messaging
• Automate follow-up messaging to every lead via email, personalized URLs and direct mail
• Track each lead from the first touch to when they're ready to buy (Sychronized with Salesforce.com or your CRM)