What is Fuse™?

Fuse is L2’s premier web-based business communications system that uses personalized enterprise (CRM, ERP, SCM) data to create customized print documents. Fuse helps companies decrease the time of communications delivery from weeks down to 72 hours or less. We also help companies leverage their CRM systems by enabling them to utilize their customer and supplier relationships with automated data driven communications.

How does Fuse work?

Fuse is a hosted solution, enabling centralized control over your communications process. You can create and store standardized corporate templates and control where you would like your materials printed. Since Fuse is available from any web—enabled computer, there is no need to install software or hardware. It works anywhere - anytime.

How does Fuse benefit my company?

Fuse helps companies decrease their delivery time by 80% while reducing costs by 25% or more. Companies can now use a “just-in-time” marketing approach to communicate with their customers, eliminating the need to store large volumes of pre-printed marketing materials, which may or may not be timely. Because the process is web-based, companies are freed from costly installation issues or version updates — Fuse is there when you need it.

I have value-added resellers, franchisees and agents that send out their own campaigns. How do I control the brand integrity of my sales and marketing communications?

Fuse lets you create sales and marketing communications templates and make them available to your field representatives online. You can “lock in” portions of your templates, making them consistent in their appearance across all campaigns, and provide the ability to customize the template with customer information.

I store my customer information in a Customer Relationship Management system. How can I leverage my customer information in my sales and marketing communications?

Fuse can integrate seamlessly with your CRM system using web services and a user-friendly application protocol interface. Fuse’s powerful rules builder lets you create simple to advanced queries that drive the creation of data-rich communications. With Fuse, you can create highly customized one-to-one campaigns.

How does Fuse reduce costs?

Fuse has been able to reduce costs from 25-250% - depending on the project. You can aggregate and presort your materials to realize significant savings for postage. You may also want to route print orders to the print vendor that either has the most cost-effective solution, or the best technology for your particular project. These benefits augment the savings you realize by using standard ZIP code routing and address verification.

How do I get started with Fuse?

Getting started is easy with Fuse. A Fuse specialist will work with you to determine the right Fuse features for your company. They will gather the necessary information and materials to get your personalized Fuse site launched.