L2 is the provider of Fuse, an on-demand web-based platform designed to create customized marketing campaigns through direct mail, email and the web. Founded in May of 2001, L2 has teams that support both customer and channel engagements which range from quick campaign deployment, to building multi-touch campaigns that nurture leads throughout the sales cycle.

Fuse customers include Sybase, Acxiom, Optos, Intel, Delta Dental, HP, Rainmaker Media, Palmer Printing, Atomic Media Works and The United States Postal Service.

For more information call (408) 457-9300, email us at info@L2soft.com.

Wrich Printz | President & CEO

Wrich has led L2 as CEO since 2001 and has over 20 years of management and executive-level experience. He served as vice president of client and network operations at ELetter, and built their first class customer service, client service, and information technology teams. Wrich has also held management positions at GTE and CompuServe.

Lawrence manages the Architecture and Engineering groups, with teams in the US and Singapore. He was the Chief Architect for ELetter, where he directed the software development of several core products in both a technical and management role. Prior to joining ELetter, Lawrence worked with the Oracle Corporation developing supply chain management software. He holds an M.S. in Computer Science from Stanford University, as well as a B.Sc. in Computer Science from Cornell University.

As one of the original founders of L2, Jon has been involved since its inception. In 2003, Jon took the lead to develop the sales team. With over 15 years experience leading enterprise sales teams in the high tech industry, Jon has also designed marketing programs for CompuServe, UUNet, WorldCom and Fiberlink.

            
            
             
                 
              

L2 and The Mahoney Company will be speaking at On-Demand
Wrich Printz, President & CEO, L2, Inc and John Mahoney, President, The Mahoney Company come back together again at On-demand speaking on: 'Eating the Whole Whale': How to Sell and Support Multi-Layered Companies

Don't Let Mistakes with Personalized URLs Blow Up a Perfectly Good Marketing Campaign
Published in the On-demand conference e-newsletter, Wrich Printz and Ryan Lou, outlines 4 mistakes marketers make that causes them to blow up an otherwise perfectly good campaign. Read the full story in On-demand Expo E-newsletter.

Herding Cats: 4 Steps to Successful Opt-In Marketing in a VAR/Channel Environment
Published in the On-demand conference e-newsletter, Wrich talks about how to herd Value-Added Resellers in the same direction by complementing traditional marketing efforts with emerging marketing technology. Read the full story in On-demand Expo E-newsletter.

 

More News

L2 launches new cross media demo application
November 20, 2009 - L2 formally releases a demo application in the retail space to help marketing service providers and marketing agencies sell complex marketing campaigns using L2’s Fuse platform. The application, My BluePie was a recent winner of Printing Industries of America’s ‘Exceptional Website’ award. Full Story.

L2 releases strategy guide to personalized URL marketing
October 01, 2009 - L2 today released a personalized URL strategy guide to alert marketers to the perils of relying too much on the novelty of the 'URL' and losing focus of the strategies to using the technology for customer conversion and brand interaction. Full Story.

Marketing applications turnaround low 2009 retail sales figures
September 1, 2009 - L2 today released marketing applications in response to a growing trend in retail towards social marketing applications that promote brand loyalty and customer retention. The applications (http://FAVAR.L2soft.com), built on L2’s fuse platform, are designed to help retail marketers turnaround low 2009 sales figures by enhancing customer relationships with their brand. Full Story.

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