Read about how L2 is making waves in the direct marketing industry.
L2 and The Mahoney Company will be speaking at On-Demand
Wrich Printz, President & CEO, L2, Inc and John Mahoney, President, The Mahoney Company come back together again at On-demand speaking on: 'Eating the Whole Whale': How to Sell and Support Multi-Layered Companies
Don't Let Mistakes with Personalized URLs Blow Up a Perfectly Good Marketing Campaign
Published in the On-demand conference e-newsletter, Wrich Printz and Ryan Lou, outlines 4 mistakes marketers make that causes them to blow up an otherwise perfectly good campaign.
Read the full story in On-demand Expo E-newsletter.
Herding Cats: 4 Steps to Successful Opt-In Marketing in a VAR/Channel Environment
Published in the On-demand conference e-newsletter, Wrich talks about how to herd Value-Added Resellers in the same direction by complementing traditional marketing efforts with emerging marketing technology. Read the full story in On-demand Expo E-newsletter.
L2 launches new cross media demo application
November 20, 2009 - L2 formally releases a demo application in the retail space to help marketing service providers and marketing agencies sell complex marketing campaigns using L2’s Fuse platform. The application, My BluePie was a recent winner of Printing Industries of America’s ‘Exceptional Website’ award. Full Story.
L2 releases strategy guide to personalized URL marketing
October 01, 2009 - L2 today released a personalized URL strategy guide to alert marketers to the perils of relying too much on the novelty of the 'URL' and losing focus of the strategies to using the technology for customer conversion and brand interaction. Full Story.
Marketing applications turnaround low 2009 retail sales figures
September 1, 2009 - L2 today released marketing applications in response to a growing trend in retail towards social marketing applications that promote brand loyalty and customer retention. The applications (http://FAVAR.L2soft.com), built on L2’s fuse platform, are designed to help retail marketers turnaround low 2009 sales figures by enhancing customer relationships with their brand. Full Story.