Each Personalized URL, featured clickable links which either took them to one of the following: a whitepaper (an explanation of how the campaign was created,) our corporate website, our company blog or the product data sheet.
Each click was tracked and monitored in Fuse, so we know what each prospect saw, and more importantly what they were interested in. Forms were also auto-populated with values from the data list to make it easy for prospects to respond.
Take a look at the campaign response rate in the grid (above, right) to see how we did.
Next: Take a look at some campaign templates we've created
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