Multi-touch Personalized Event Management System.
PIP Printing and Marketing Services, located in Manchester, CT used Fuse to generate a phenomenal response to
a discussion on 1:1 personalized communications strategies and integrated marketing by using a multi-touch
personalized marketing campaign. Using a comprehensive tracking system, they were able to follow-up with their recipients using the right messaging and channel at the right time and automate the process. By doing this, they
generated a phenomenal 27% response to the campaign, 50% of those attended the event.
Personalized Direct Mail Linked to a Personal URL.
Atomic Media Works designed and produced a personalized direct mail linked to a Personalized URL for Metro Nissan of Redlands, a local Nissan dealership for the Redlands area. Tony Wilcox, President of Atomic Media Works, reports a customer ROI of 655% for customers that had not been into the dealership in 9 months and 467% for customers that had not been into the dealership in the past 12 months or more.
Atomic Media Works is a highly specialized advertising and marketing firm that focuses on unique and creative marketing solutions for clients in the automotive industry and other retail business categories.
Personalized Email Linked to a Personal URL
L2 designed its mad marketing campaign to demonstrate to prospects L2’s capabilities with personal URLs. While the application was designed primarily for distribution via email, it also allowed for lead generation from static channels;
visits from its corporate website, Google searches and media sources through a static URL.
Through the campaign, L2 was able to test how prospects responded to various elements in the campaign, quickly make changes to the campaign and increase overall response rates.
Campaign URL: http://madmarketing.l2soft.com
View the case study Whitepaper: Increasing response with 1:1 campaigns
Commercial Site for Small Office/Home Office Users
L2 develops and supports the software that drives the USPS NetPost Mailing Online system. Mailing Online offers businesses, approved non-profit organizations and consumers the ability to upload images, content and lists to produce and mail personalized postcards and letters. A variety of discounted postage rates - including nonprofit bulk rates for approved organizations — are offered to the customer base in conjunction with the ability to securely pay online via credit card or stored credit.
This user-friendly service has expanded both the breadth and depth of services that The United States Postal Service can offer. Over 250,000 users have used Mailing Online with 3 million pieces per month currently being printed and delivered by a nationwide network of printers.
Executive Summary :
The essence of one to one marketing campaigns is relationship marketing.
One to one marketing campaigns are a potent tool to enhance lead generation, increase product usage and promote brand awareness.The only significant obstacle for most marketing professionals is the time and expense needed to implement the campaigns and manage the upswing in responses.
This white paper will address these issues through L2’s execution of a personalized 1:1 marketing campaign and the lessons learned from that process.
Executive Summary :
Direct marketing campaigns allow marketing professionals to track and improve their campaign response rates. They allow marketers to leverage the customer information they have, personalize messages, content and offers to each recipient and create different follow-up campaigns depending on how each prospect responds. While the potential benefits are tremendous, the initial direct marketing campaign can be difficult and sometimes even the most seasoned marketers or bosses need convincing.
This whitepaper outlines 8 tips that will help the innovative marketing professional convince their bosses, marketing colleagues or potential clients about the effectiveness of direct marketing campaigns.
Executive Summary :
One decision that must be made on every mailing job is which fields from your address data records to select for printing on the mailpiece. Here are some quick guidelines that are intended to ease your decision making process. Courtesy of The Bennett Group.
 |
Presented by Wrich Printz, President and CEO, this video outlines the multi-channel process and how marketers can improve their marketing campaign results. Based on an L2 campaign case study, Wrich takes viewers through best practices in 1:1 campaigns including integrating multiple marketing channels, planning for follow-up messages and tracking individual response to each campaign. View now |
 |
Based on a session at On-demand 2009 presented by Wrich Printz, President and CEO, this video outlines how to climb the multi-channel mountain without falling off! |
Climbing the Multi-Channel Mountain (Preparing for your climb)
 |
If you're struggling to get a significant boost in response from your multi-channel campaigns then this educational video will address your concerns. Wrich, takes you through the resources you need to make your climb up the multi-channel mountain a breeze and illustrates the best practices in multi-channel marketing through a case study. View now |
Fuse Facebook Profile
As a technology that is ahead of its competitors, L2 is constantly involved in exploring what's next for marketing technology. If nothing, so that when you're ready to take that step, L2 can guide you.
Join us on Facebook and communicate with Fuse directly. Connect with L2
Cross Media Network (Facebook Group)
The Cross Media Network is dedicated to discussing, sharing, and exploring various topics on cross media marketing.
All professionals, experts and disciples of cross media marketing are welcomed to express industry relevant opinions, insights and discussions. Join the Cross-media network
Other Social Media Networks